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Why Is Better Communication with Vulnerable Audiences Key to Retention?At least 60% of the customers organisations communicate with daily display one or more characteristics of vulnerability (YouGov, 2025). Our latest report, The Retention Risk of Hidden Vulnerability, explores how communication breakdowns accelerate churn for vulnerable audiences, and what organisations can do to retain customers before disengagement begins. Mia BillamMarketing Executive
3 mins2026/01/19
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3 mins2026/01/19
Mia BillamMarketing Executive
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